I have just completed BA (Hons) Graphic Design. Through the course of my degree, I have immersed myself into the...

Before the Coronavirus, poverty in this country was not a subject that often made the news, let alone the headlines. When the media did cover it their normal focus was on children going to school hungry and the opposite political party using it as a platform to promote their own party and soon the story is forgotten.

For my FMP, I wanted to create a project which highlights the importance of food donations, as I found it gets overlooked as food bank donation boxes/trolleys are only noticed after shopping has been completed. This is because they are located by the till and by that point it is too late as shopping packed away or have just brought what you needed. In the store there are nothing to give the shopper a gentle reminder.

I wanted to create something that would draw customer’s attention to the food bank throughout their shopping visit but not something that would guilt the customer.
What I produce was a free standing billboard, with an easy to peel shopping list which contains the essential items the charities need and on the back, facts about food banks. I also created a hanging billboard to match the stand, a plaque for the shelves for highlighting the suitable food bank items, all designed to give customer a gently reminder throughout the store.

And finally I designed a ‘Thank you’ billboard for the food donation trolleys to show the customer appreciation for the food donation they made. All my designs include a nationwide logo to represent all food bank charities and so no matter where people do their shopping, the logo is consistent throughout all supermarkets and instantly recognisable.

My designs consist of lino print of food items I created by hand, using eye catching bright colours to grab the customers attention.

Give this some love

24+

Before the Coronavirus, poverty in this country was not a subject that often made the news, let alone the headlines. When the media did cover it their normal focus was on children going to school hungry and the opposite political party using it as a platform to promote their own party and soon the story is forgotten.

For my FMP, I wanted to create a project which highlights the importance of food donations, as I found it gets overlooked as food bank donation boxes/trolleys are only noticed after shopping has been completed. This is because they are located by the till and by that point it is too late as shopping packed away or have just brought what you needed. In the store there are nothing to give the shopper a gentle reminder.

I wanted to create something that would draw customer’s attention to the food bank throughout their shopping visit but not something that would guilt the customer.
What I produce was a free standing billboard, with an easy to peel shopping list which contains the essential items the charities need and on the back, facts about food banks. I also created a hanging billboard to match the stand, a plaque for the shelves for highlighting the suitable food bank items, all designed to give customer a gently reminder throughout the store.

And finally I designed a ‘Thank you’ billboard for the food donation trolleys to show the customer appreciation for the food donation they made. All my designs include a nationwide logo to represent all food bank charities and so no matter where people do their shopping, the logo is consistent throughout all supermarkets and instantly recognisable.

My designs consist of lino print of food items I created by hand, using eye catching bright colours to grab the customers attention.

Give this some love

24+
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