Over the past three years, I have thoroughly enjoyed exploring different areas of graphic design specialisation, while currently, my main...

Bright Side is a motivational movement which has been inspired by struggles of being in lockdown during a global pandemic.
With a focus on overcoming the negative effects on people’s emotional/mental health during this time, the purpose of this project is to spread positivity and remind everyone to keep hope and to keep going, by choosing to look on the bright side. This has been conveyed through a series of murals featuring uplifting quotes and colourful typography, promoted by a number of supporting brand collaterals including postcards, stickers and maps which outline the locations of the murals. The movement’s brand identity unifies all these elements, while the sun icon highlights the underlying theme of light; a symbol of hope, the idea of light can be seen throughout the project in the form of the colourful gradients, which have been taken directly from photographs of skies at sunrise/sunsets.

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Bright Side is a motivational movement which has been inspired by struggles of being in lockdown during a global pandemic.
With a focus on overcoming the negative effects on people’s emotional/mental health during this time, the purpose of this project is to spread positivity and remind everyone to keep hope and to keep going, by choosing to look on the bright side. This has been conveyed through a series of murals featuring uplifting quotes and colourful typography, promoted by a number of supporting brand collaterals including postcards, stickers and maps which outline the locations of the murals. The movement’s brand identity unifies all these elements, while the sun icon highlights the underlying theme of light; a symbol of hope, the idea of light can be seen throughout the project in the form of the colourful gradients, which have been taken directly from photographs of skies at sunrise/sunsets.

Give this some love

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